About my ethos and myself
Born - March, 1990 @ Chennai, Tamil Nadu
I believe every brand requires a memorable personality which is it's branding, a unique identity as it's product or service, and a clear, intelligible accent in it's forms of communication in order to make an impact in the market.
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As an individual with strengths in multiple professional fields, I use my in-depth knowledge and varied experience to create unique personas for the brands I work with.
As for a modus operandi, I analyse every situation or requirement from multiple angles and always strive for perfection by being thorough in my methods. I often build multiple redundancies into my solutions, a measure I take to ensure that every brand I build is ready to brave the market.
My freelance work experience
Brand Strategist - Jan 2018 to Present
As an independent brand strategist, I take on projects with a varied scope involving both digital and physical mediums.
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I enjoy working with established brands, boutique brands and individual proprietors providing branding solutions stemming across different verticals.
My experience at Incite
Brand Strategist - Nov 2015 to Dec 2017
At Incite Firebrand Consulting, I was part of a core team that offered end to end brand strategy from the conceptual stage all the way to the execution if required. Working with multiple national and International brands spanning multiple verticals we handled brand identity creation & positioning, company rebranding, brand launches, advertisement campaign strategies and user experience management.
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My secondary duties involved maintaining client relations due to frequent interactions with senior level management.
My experience at Chennai Live
Sales Manager & Radio Presenter - Dec 2014 to Nov 2015
My role at Chennai Live 104.8 FM required me to create concepts for radio properties in order to pitch to our clientele, identifying and generating new business leads based on existing properties and on-ground event management.
My secondary duties involved competition analysis, social media content creation, show scheduling and client management.
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Additionally, I took on a role as a co-presenter on two radio shows providing technical knowledge and insights owing to my background in aviation.